Case Study — Ahiritola Jubak Brinda: A Next.js Website Built for Durga Puja & Community Engagement

Ahiritola Jubak Brinda is one of North Kolkata’s most respected cultural and social clubs, known for its grand Durga Puja celebrations and ongoing community work. Fusion Dev was chosen to create their official website — a platform that reflects both their festive spirit and year-round service initiatives.

Project Overview

The goal was to build a custom Next.js website that’s visually captivating, technically strong, and simple to manage without external CMS dependency. The site highlights the club’s Durga Puja events, social services, galleries, and contact opportunities — all optimized for performance and SEO.

Key Objectives

• Showcase the Durga Puja celebrations with high-quality imagery and event details.
• Highlight community and social service initiatives conducted by the club.
• Provide an interactive contact form for collaborator registration and privileged entry requests during puja season.
• Ensure lightning-fast load times and strong Core Web Vitals performance.
• Maintain complete independence — no WordPress, no external CMS, only pure Next.js + APIs.

Our Development Approach

Built with Next.js from Scratch

The project was designed and developed entirely in Next.js. The structure follows a server-side rendering (SSR) + static generation (SSG) hybrid model for performance and SEO balance.

Design & UI

The website’s look was inspired by traditional Bengali art forms with a modern minimalistic layout. Subtle festive elements blend with clean typography and bold CTA sections for collaborators and visitors.

Key Features

• Dynamic Contact Form — Built using API routes, validated via reCAPTCHA, and stored securely.
• Gallery & Highlights — Lazy-loaded image grids optimized via Next.js Image component.
• Events Section — Dynamic data fetched through JSON structure for quick updates without a CMS.
• SEO Optimization — Meta tags, sitemap, structured data, and OpenGraph integration.
• Performance Focus — Images compressed to WebP, Next.js optimization, and prefetch-enabled routing.

Performance Results

• Performance: 98/100 (Desktop) | 92/100 (Mobile)
• LCP: 1.3s | FCP: 0.9s | CLS: 0.01
• Fully optimized images and code-splitting for each page
• Serverless API deployment with minimal latency
• Last month we achieved 68K+ impressions on Google — the full website is SEO-optimized and ranking across multiple keywords.

Impact & Reception

The new website launched before Durga Puja 2025 and was well-received by both club members and visitors. The contact form handled numerous collaborator requests smoothly, while social shares and Google visibility increased significantly.

• +70% increase in organic traffic
• 200+ visitor entries through the privilege/contact form
• Enhanced visibility during Durga Puja week on search and social platforms

Client Feedback

“ Your work is just amazing We love your work. Your work is beyond our expectations. It's really look so professional and impressive that our expectations are worth it with your vision. Great work we will recommend your work to other. And if there is any work related to you,we will definitely go for you only. ” — Ahiritola Jubak Brinda Team

Conclusion

This project is a great example of how a custom-coded Next.js website can bring cultural identity and technology together. Ahiritola Jubak Brinda now has a high-performance, SEO-friendly, and easily expandable website built entirely from scratch — no CMS, no compromise.

Interested in building a high-performance website for your club or organization? Get in touch with Fusion Dev today.